We study social media and its influence on society in its various forms. We delve into how social media is used by businesses to grow their brand and create revenue, how people use it to gain influence, bully or intimidate, and how politicians use it as a platform for their ideals. Social media usage isn’t going away, so rather than try to ignore it, we are taking it head on, trying to find ways to bolster it’s beneficial uses, and deter it’s dark side.